May I Have Your Permission?
You are probably thinking that is a strange title for a blog post but I will explain and link it all together as we go along. So, May I Have Your Permission to put my blog post out there for you to read?
We all know marketing has taken a dramatic change in the last few years, towards being more focused on human engagement, instead of SEO, which is still important but not the be all, end all that it used to be.
I attended a webinar the other evening and the presenter from time to time would ask permission to show a new PowerPoint slide or introduce a new screen to a crowd of over 600 people that showed up for the webinar. It was the first time I had ever heard anyone conduct a webinar this way.
I thought to myself at the time, while it was very different and he was being more interactive with his audience, I found myself saying, “Just get on with it.” We’ve given you our permission by giving our name and email address to be able to attend the webinar. Although it was a nice gesture.
As I was doing a little bit of research on writing this post, I came across a book written by Seth Godin called Permission Marketing.
Who is Seth Godin, you ask? Seth Godin is an American author, entrepreneur, marketer, and public speaker. While he is credited with many business ventures online, I believe that Squidoo is the most famous, or at least for me.
In March 2006, Godin launched Squidoo, a community website that allowed users, called “lensmasters,” to create pages (called “lenses”) for subjects of interest. The site donated 5 percent of the profits to charity, and 50 percent to the lensmasters (Ref. https://en.wikipedia.org/wiki/Seth_Godin) Sadly, for a huge number of marketers and myself, we lost a large part of our residual income when Mr. Godin sold Squidoo in August of 2014.
The traditional way of marketing from print ads to TV commercials to billboards and running strips on the bottom of your TV screen is slowly going by the way-side, but many major companies are still shelling out hundreds of millions of dollars to pay for what is now called “Interruption Marketing.”
Think about it, most commercials you see on TV do not catch your attention at all and you use that time to go to the kitchen for something to eat or drink or take a nature break so you are back when your “Interrupted” show comes back on.
I will have to say and I’m fairly certain this will ring true with many that cute baby and cute dog commercials still capture our attention and as bad as I hate to say it, some of the dumbest commercials will catch your attention just because of the stupidity.
Okay, I find that I’m rambling on and on and I need to “Just get on with it.”
Now that I think back on that webinar I attended the other night, it did take away the pressure and the feeling of, “What’s coming up next?” The presenter was treating all 600+ of the attendees as people, not potential “cash cows.”
By asking permission, he was giving us the option to leave at any time, which we could do anyway, but there was no feeling of dread about what he was going to show us next. We were given the decision to stay or go. We agreed and we stayed to see what was next.
Even though I did not purchase his product, just because of his different approach and respect for the people who showed up to hear him speak, I did take a second look and as you see he did make an impression on me. I’m writing this post for you to read, Right?
Personal engagement is and has been “coming back” into style again. I know you’ve heard it over and over, but it’s true that building a relationship is what people expect. Think about how you like or don’t like to be introduced to a new product or opportunity; that will give you the answer.
Think of the many, many different people you will meet and learn about their lifestyles and cultures of their countries. You will be rewarded in so many more ways than you ever dreamed of.
If you are still trying to work online by spamming people, which has now picked up the new term of “Interruption Marketing,” then you need to get Seth Godin’s book to learn the difference and benefits of “Permission Marketing” and/or join The Power Affiliate Club ( http://poweraffiliateclub.com ) so you can work with a group of people who already know the difference.
JOIN PAC HERE >>>>>> Power Affiliate Club
PURCHASE SETH’S BOOK HERE >>>>> Permission Marketing