This is a post I hoped I would never have to write but I feel that I owe my readers, visitors and especially my partner in PAC, Lesly Federici and all of the PAC members an apology and explanation for my disappearing act and the poor way that I handled things.
As you may or may not know, I am also caregiver to my second Mom who is suffering from Alzheimer’s Dementia. For the last five years, she has been doing very well and I was able to pretty much devote full-time attention to PAC, my writing and my online interests.
Over the last few months she has declined more and more in what she is able to do and not do, therefore she is needing more of my time than ever before. I tried for a few months to manage both my online work and duties at PAC but realized I was not giving my best to Mom or to the PAC Community. I was making many mistakes online and forgetting responsibilities which made things much harder on Lesly and Kathryn and it wasn’t fair to them or to PAC.
You are probably thinking that is a strange title for a blog post but I will explain and link it all together as we go along. So, May I Have Your Permission to put my blog post out there for you to read?
We all know marketing has taken a dramatic change in the last few years, towards being more focused on human engagement, instead of SEO, which is still important but not the be all, end all that it used to be.
I attended a webinar the other evening and the presenter from time to time would ask permission to show a new PowerPoint slide or introduce a new screen to a crowd of over 600 people that showed up for the webinar. It was the first time I had ever heard anyone conduct a webinar this way.
I thought to myself at the time, while it was very different and he was being more interactive with his audience, I found myself saying, “Just get on with it.” We’ve given you our permission by giving our name and email address to be able to attend the webinar. Although it was a nice gesture.
As I was doing a little bit of research on writing this post, I came across a book written by Seth Godin called Permission Marketing.
Who is Seth Godin, you ask? Seth Godin is an American author, entrepreneur, marketer, and public speaker. While he is credited with many business ventures online, I believe that Squidoo is the most famous, or at least for me.
In March 2006, Godin launched Squidoo, a community website that allowed users, called “lensmasters,” to create pages (called “lenses”) for subjects of interest. The site donated 5 percent of the profits to charity, and 50 percent to the lensmasters (Ref. https://en.wikipedia.org/wiki/Seth_Godin) Sadly, for a huge number of marketers and myself, we lost a large part of our residual income when Mr. Godin sold Squidoo in August of 2014.
The traditional way of marketing from print ads to TV commercials to billboards and running strips on the bottom of your TV screen is slowly going by the way-side, but many major companies are still shelling out hundreds of millions of dollars to pay for what is now called “Interruption Marketing.”
Think about it, most commercials you see on TV do not catch your attention at all and you use that time to go to the kitchen for something to eat or drink or take a nature break so you are back when your “Interrupted” show comes back on.
I will have to say and I’m fairly certain this will ring true with many that cute baby and cute dog commercials still capture our attention and as bad as I hate to say it, some of the dumbest commercials will catch your attention just because of the stupidity.
Okay, I find that I’m rambling on and on and I need to “Just get on with it.”
Now that I think back on that webinar I attended the other night, it did take away the pressure and the feeling of, “What’s coming up next?” The presenter was treating all 600+ of the attendees as people, not potential “cash cows.”
By asking permission, he was giving us the option to leave at any time, which we could do anyway, but there was no feeling of dread about what he was going to show us next. We were given the decision to stay or go. We agreed and we stayed to see what was next.
Even though I did not purchase his product, just because of his different approach and respect for the people who showed up to hear him speak, I did take a second look and as you see he did make an impression on me. I’m writing this post for you to read, Right?
Personal engagement is and has been “coming back” into style again. I know you’ve heard it over and over, but it’s true that building a relationship is what people expect. Think about how you like or don’t like to be introduced to a new product or opportunity; that will give you the answer.
Think of the many, many different people you will meet and learn about their lifestyles and cultures of their countries. You will be rewarded in so many more ways than you ever dreamed of.
If you are still trying to work online by spamming people, which has now picked up the new term of “Interruption Marketing,” then you need to get Seth Godin’s book to learn the difference and benefits of “Permission Marketing” and/or join The Power Affiliate Club ( http://poweraffiliateclub.com ) so you can work with a group of people who already know the difference.
Mom and I went out to dinner yesterday evening and sometimes people talk loud and it’s almost impossible to not listen to what they are saying.
These two gentlemen were sitting across and one booth down from us and we could hear the conversation as if we were sitting right there with them. I guess the one man’s mom didn’t teach him about “inside voices.”
As hard as I tried to ignore the conversation, I could not but help thinking the whole time this man was talking, not once had he said a positive word about anyone or anything. The other fellow did not say much. I’m not sure if he just spoke softer or he just sat and listened.
After a while, I realized it was starting to bring me down just hearing all of the negative conversation. I was very tempted to say something to him, but I bit my tongue and said nothing.
For the rest of our dinner time, I consciously made an effort NOT to listen and try to ignore the conversation. Either I succeeded or he ran out of things to say; I’m not sure.
My point is, that if you have a negative personality in public, you can have an effect on someone without realizing it. Talk positive, think positive and be positive; “Pay Attention Someone May Be Listening.”
This leads me to the main topic of my post today. As we know there are hundreds of people, new people who really don’t know anything about the internet or how to create an income online. Many are swept up in the hype and excitement of the claims of a 7 figure income for doing nothing, buy my course and you will be making money by next week and I could go on and on about how easy it is.
Listen To Me Now.
If you never pay attention to another thing I say, don’t miss this next section.
Common sense, use your common sense. If it sounds too good to be true, then 9 times out of 10, it is and you want to run as fast as you can.
Bloggers, “YOU” are essentially just like the two fellows I talked about above. Your visitors are the people overhearing your conversation (reading your blog) in public. You are the one who has to live with your conscious.
Are you telling your visitors the whole truth and giving them the tools they need to succeed or are you just “blowing hot air” to meet a quota or make yourself look good?
How about your tone of voice? Yes, even the written word will have a tone of voice to your reader. It will be their own voice they are hearing when they read your words and who do you think they are going to listen to?
Be careful of your written words online or even out in public.
Are you projecting a positive or negative vibe about life and your business?
Lesly and I have had many conversations about our own progress online and how hard we have worked to lead others in the right direction. In fact, I talked with Lesly earlier today and it was amazing how much our thoughts, plans and visions for PAC were alike. I think you will find it kind of interesting to read her post too. Are Your Efforts Aligned With Your Wants
We created PAC especially for those who are starting out and who need to learn how to make money online without draining your pockets to get the education you need.
We know there are far too many people out there who can’t afford hundreds of dollars to invest in their education but are perfectly willing to spend $10.00 to $20.00 to learn and educate themselves and that is what PAC is based upon and what we are here to provide.
Please don’t be bullied by those who will try and “guilt” you into paying huge amounts of money to get an education.
We have a variety of many types of professionals among our membership and many of them offer their services at very affordable rates. PAC is developing and evolving each and every day, leading and teaching by example.
Benefits of PAC: Basic (Free) Membership: Benefits –
Community Group Activities
Blog Rotator Affiliate Link Submission – Two (2) link limit Facebook Community Activities Shop PAC Top Member Commentator Contest Bonus Commentator Contest Bonus Winner Spotlight on PAC Blog To participate in these activities, you must join the Facebook PAC Community PAC Newsletter Updates
PAC Member Benefits –
All of the above, plus:
Affiliate link Submission and promotion (20 links max) PAC Expert Author Opportunity (Send request to Lesly: firstname.lastname@example.org) Affiliate School PAC Gigs Listing Top Author Commentator Contest Author Spotlight and Promotion Opportunity to teach a workshop Must be a member in the Facebook PAC Community
For information on our new feature; TOP PAC’R Membership that is in the creation process right now, visit our member benefits page.
I would like to share this video made by Lesly. It is less than a 10 minute video. Lesly Federici explains all about The Power Affiliate Club>>> What is PAC Community Marketing
We have made a few changes and improvements since that video was made. For example instead of using a spreadsheet for blog visiting and commenting, we now use a rotator and the same rotator is used for #pacblitz which is our Facebook Fan Page Syndication activity.
So, if you are still struggling to get started online and don’t have tons of money to spend,
Periscope is the relatively new social medium that is growing each and every day (Owned by Twitter and launched on March 26, 2015). I tried my first scope sometime last week and I’m sure happy that it disappeared after 24 hours if you don’t save it for repurposing to YouTube or your own blog.
Donna Merrill (@Donna Merrill on Periscope) introduced me to this great lady, Delilah Taylor and from what I can see and tell, Delilah has become quite an expert in using Periscope.
On Periscope you can find her @Delilah Taylor – The Couch Queen. Delilah also has a great Periscope Basic Training Video on YouTube.
I’m having a few issues with my Android and my planned scoping schedule but that’s just another “small hurdle” to overcome. I plan on providing updated information on Periscope about Power Affiliate Club (PAC), the Shortcut Quick Tip Videos, writing, advertising and marketing tips.
You can find me on Periscope @MonnaEllithorpe and I will be saving my “Scopes” to my YouTube Channel and/or right here on my blog.
I just finished the first Scope on the PAC Spirit Week Day #1 Member. Oops, the writing on the screen is backwards. Oh well, you live and learn. You can watch it here on Periscope https://goo.gl/2HNAkYor later I will be uploading it to my YouTube channel.
I do remember that Delilah had mentioned something about “things being backwards.” I will be watching her basic Periscope video again. LOL
For the last couple of days I’ve been sitting here thinking about what my post will be for this week. A lot of things have progressed over the last few months and things are changing for many of us, especially the members of the PAC Community. Donna Merrill wrote a great post this past week titled: Why You Need To Hire A Coach For Your Online Business. This prompted the thought in my mind that if you think about it, “We Are All Coaches” of some sort whether we realize it or not.
There are so many wonderful people that I want to thank for their patience, concern and help whenever I needed it and I did not want to leave anyone out. So I decided my post this week would be centered around the awesome friends and associates I work with each day via the WordPress Plugin “My Comment Authors” which was created by Enstine Muki.
Looking through this list of awesome people, I can see so many who have different skill sets, expertise and knowledge that our PAC Community is just overflowing with resources.
I have been working full time online since I took that “scary step” and decided to be a full time writer, marketer and computer nerd (said with love)” on June 30, 2012. It hasn’t been easy all of the time but it has been a wonderful journey. I am so happy to be doing a job I love to do and not a J.O.B. that I hate.
So as I continue on with my writing, teaching and being a “Partner in Crime” with the lovely Lesly Federici on PAC, I am beginning a new phase to my services that I will provide to those who are starting out and cannot afford huge amounts of money.
Keep an eye out as I work to develop a new area of my online career and one I absolutely know that I would not be taking without the encouragement and support of the people listed below.
Thank you all. I love each of you and look forward to many great things for all of us throughout the rest of 2015 and on in to 2016.
I have mentioned PAC a few times throughout this post and if you do not already know about PAC; This is The Power Affiliate Club and we are all about Members Helping Members. Take a few minutes and see how being a member of PAC would benefit you. PAC is Powered by Bloggers, Member Driven.
If you liked this post, do your friends a favor and share with them and it will also be greatly appreciated.
Again I want to thank the people below who make my world online an awesome place to be every day.