#4 LinkedIn – 6 Part Social Media Series -Cross Posting

4LinkedIn-6PartSocialMediaSeries-CrossPostingIt’s Sunday evening, June 29, 2014 and I wasn’t sure I would be able to learn enough about LinkedIn to make my deadline of writing my post for Monday morning but I will tell you what I discovered and how wrong I have been concerning LinkedIn and its benefit to almost to anyone online. 
Before I get to far into my post, I would like to thank Jaye Carden of http://JayeCarden.com and Steve Stark of http://bizforhome.com/ for their videos and help in doing the research on LinkedIn for my post this week.  Thanks guys, I appreciate it very much.  
I don’t want to throw out a lot of numbers at you but just a few to get my point across. LinkedIn has over 277 million users and that number increases by 38% every 2 seconds.  I don’t know about you but that’s a lot of people power behind this particular social site.  (I have to admit I have not verified these figures myself. A lesson learned.)


Cross posting does not seem to be much of an issue that I can find in LinkedIn.  I found in my account that Twitter was the only other social site that I allowed to post on LI.  Now I may find more sites that could cause a cross posting issue the more I work with it, but for now, it’s not a problem.  

Professional Social Media

4LinkedIn-6PartSocialMediaSeries-CrossPosting-1LinkedIn is considered a professional social media site which means if you want to be taken seriously online and with your business, you do not want to post any drunk party pictures or what you had for dinner or what the cat brought to you for a gift; leave those to Facebook.  It is more important than ever at LinkedIn to stay totally focused on your niche and related posts.  Be sensible about your posts and pictures.  If you have not taken LinkedIn seriously in the past and your account has not been deactivated, count yourself lucky.  Stop any non-business stuff you were doing, clean up your profile and provide as much information as you can about YOU.
It is best if you are starting out new, to take your time and work with LI for about two weeks and learn the platform, learn about the people you meet and engage in conversations with them.  You should be doing this in any social site but more so on LinkedIn.  I have 500+ contacts there that I will be going through and either making contact with them or disassociate myself because we have nothing in common, now that I know how to work with LI.

LI will suggest people for you to connect with after they get an idea of who you are and what you do.  Don’t connect with people just to increase your numbers, connect because you have common interests.  If you accept a connection, send them a short message but NEVER try to send a link or push your opportunity on them.  Get to know people, like you would want them to take an interest in you.

The Real LinkedIn

Okay to get down to the nitty gritty of how LinkedIn works and how you can benefit from it.  What I could never understand until now was how to connect with people. Every time I would attempt to connect, they would ask for an email or some other information that I didn’t have, so I considered LI user unfriendly and moved on. 
The key to making connections in LI is to join groups that you are interested in.  You are allowed to join ONLY 50 groups, so make sure you “pick with great care” and the group is relevant to you and what you are about. Once you are accepted into a group, then is when you will have access to hundreds, thousands or even millions of people in the groups.  


If you are banned or removed from a group because of spamming or non-professional behavior, you will be BANNED in ALL of the groups on LinkedIn; no questions asked, you are DONE!  


In your groups, be active, ask questions and answer questions if you can.  You want to be known as an active member who provides valuable information in every post you make and it WILL be noticed.  You are then able to connect with people who are in the same groups that you are in.  With a free account you are allowed to email members once a week through the LI system.  


Another thing I could never understand with this site was the endorsements that you receive and can send.  Many times I would not accept because I could not understand how someone I didn’t know could endorse me.  Now for a “Light Bulb Moment,” just because you don’t know them, doesn’t mean they don’t know who you are. Maybe they have been following your blog or your Tweets and they consider you an expert in your field; which is great work on your part but now to give back to this person who has endorsed you. Find out about them, who they are, what they are interested in and then you can endorse them;
4LinkedIn-6PartSocialMediaSeries-CrossPosting-2Bingo you have a connection with common interests.   
So, LinkedIn, I owe you an apology for claiming that you were not a user friendly social site.  Just as any other social site, there are some differences in how they work and all you have to do is take the time to learn how to use the tools they give you.  
Again, I want to thank Jaye Carden and Steve Stark for their input and information to help me write this post. Jaye and Steve give lots more information in this video.  http://jayecarden.com/are-you-linkedin-how-to-use-linkedin-for-lead-generation/
I will be working to update, clean up and sort out my LinkedIn profile.  You can connect with me on LI at
If you enjoyed this post and found it helpful to you, please comment and share on the social networks with everyone and let me know how I’m doing.

Don’t Excuse Yourself Out Of The Success You Want – 2013-2014 (c) Monna Ellithorpe


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