#4 LinkedIn – 6 Part Social Media Series -Cross Posting

#4 LinkedIn – 6 Part Social Media Series -Cross Posting

4LinkedIn-6PartSocialMediaSeries-CrossPostingIt’s Sunday evening, June 29, 2014 and I wasn’t sure I would be able to learn enough about LinkedIn to make my deadline of writing my post for Monday morning but I will tell you what I discovered and how wrong I have been concerning LinkedIn and its benefit to almost to anyone online. 
Before I get to far into my post, I would like to thank Jaye Carden of http://JayeCarden.com and Steve Stark of http://bizforhome.com/ for their videos and help in doing the research on LinkedIn for my post this week.  Thanks guys, I appreciate it very much.  
I don’t want to throw out a lot of numbers at you but just a few to get my point across. LinkedIn has over 277 million users and that number increases by 38% every 2 seconds.  I don’t know about you but that’s a lot of people power behind this particular social site.  (I have to admit I have not verified these figures myself. A lesson learned.)


Cross posting does not seem to be much of an issue that I can find in LinkedIn.  I found in my account that Twitter was the only other social site that I allowed to post on LI.  Now I may find more sites that could cause a cross posting issue the more I work with it, but for now, it’s not a problem.  

Professional Social Media

4LinkedIn-6PartSocialMediaSeries-CrossPosting-1LinkedIn is considered a professional social media site which means if you want to be taken seriously online and with your business, you do not want to post any drunk party pictures or what you had for dinner or what the cat brought to you for a gift; leave those to Facebook.  It is more important than ever at LinkedIn to stay totally focused on your niche and related posts.  Be sensible about your posts and pictures.  If you have not taken LinkedIn seriously in the past and your account has not been deactivated, count yourself lucky.  Stop any non-business stuff you were doing, clean up your profile and provide as much information as you can about YOU.
It is best if you are starting out new, to take your time and work with LI for about two weeks and learn the platform, learn about the people you meet and engage in conversations with them.  You should be doing this in any social site but more so on LinkedIn.  I have 500+ contacts there that I will be going through and either making contact with them or disassociate myself because we have nothing in common, now that I know how to work with LI.

LI will suggest people for you to connect with after they get an idea of who you are and what you do.  Don’t connect with people just to increase your numbers, connect because you have common interests.  If you accept a connection, send them a short message but NEVER try to send a link or push your opportunity on them.  Get to know people, like you would want them to take an interest in you.

The Real LinkedIn

Okay to get down to the nitty gritty of how LinkedIn works and how you can benefit from it.  What I could never understand until now was how to connect with people. Every time I would attempt to connect, they would ask for an email or some other information that I didn’t have, so I considered LI user unfriendly and moved on. 
The key to making connections in LI is to join groups that you are interested in.  You are allowed to join ONLY 50 groups, so make sure you “pick with great care” and the group is relevant to you and what you are about. Once you are accepted into a group, then is when you will have access to hundreds, thousands or even millions of people in the groups.  


If you are banned or removed from a group because of spamming or non-professional behavior, you will be BANNED in ALL of the groups on LinkedIn; no questions asked, you are DONE!  


In your groups, be active, ask questions and answer questions if you can.  You want to be known as an active member who provides valuable information in every post you make and it WILL be noticed.  You are then able to connect with people who are in the same groups that you are in.  With a free account you are allowed to email members once a week through the LI system.  


Another thing I could never understand with this site was the endorsements that you receive and can send.  Many times I would not accept because I could not understand how someone I didn’t know could endorse me.  Now for a “Light Bulb Moment,” just because you don’t know them, doesn’t mean they don’t know who you are. Maybe they have been following your blog or your Tweets and they consider you an expert in your field; which is great work on your part but now to give back to this person who has endorsed you. Find out about them, who they are, what they are interested in and then you can endorse them;
4LinkedIn-6PartSocialMediaSeries-CrossPosting-2Bingo you have a connection with common interests.   
So, LinkedIn, I owe you an apology for claiming that you were not a user friendly social site.  Just as any other social site, there are some differences in how they work and all you have to do is take the time to learn how to use the tools they give you.  
Again, I want to thank Jaye Carden and Steve Stark for their input and information to help me write this post. Jaye and Steve give lots more information in this video.  http://jayecarden.com/are-you-linkedin-how-to-use-linkedin-for-lead-generation/
I will be working to update, clean up and sort out my LinkedIn profile.  You can connect with me on LI at
If you enjoyed this post and found it helpful to you, please comment and share on the social networks with everyone and let me know how I’m doing.

Don’t Excuse Yourself Out Of The Success You Want – 2013-2014 (c) Monna Ellithorpe


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About Monna Ellithorpe

Writer, Published Author, Teacher, Blogger, Marketer. I have written most all of my life: journals, diaries and short stories. When faced with a life decision, writing kept presenting itself to me at every turn. I then started to seriously pursue a career in writing.
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12 Responses to #4 LinkedIn – 6 Part Social Media Series -Cross Posting

  1. Sue Bride says:

    You can choose how often you get group notifications or turn them off completely but you have to do this for each individual group you join. I did an online course on Linked In last year but still haven’t been using it to its full potential. I was taught to limit the amount of groups you join, despite being able to join 50. To get known you need to be quite active in groups, answering questions and adding helpful information. You can’t do that if you spread yourself too thin.

    I’m very selective in what links I post on there.

    Setting up a business page is recommended too. Something I still have to do myself. Has anyone made use of the blogging feature which is now open to everyone, not just “influencers”?
    Sue Bride recently posted…What are Hashtag Chats – How to Join or Run OneMy Profile

    • Hi Sue. I agree with you; how can anyone keep up with 50 groups and still provide good content to people? I still need to learn a lot more about LI but I know more know than I did before I made this post. I haven’t checked into the business page of it or the blogging feature. Sometimes it’s hard to know where to spend most of your time.

  2. Hi Monna,

    Awesome insights. Thank you for sharing this. I have started focusing on LinkedIn more recently. I believe it is the ‘white collar capital of the internet and social media 🙂 It did bring me results for my primary business 🙂
    LinkedIn is a professional site and I strongly recommend it as a platform for lead generation.

    Best wishes,
    Justin Iskandar recently posted…10 Strategies to Increase Your Facebook Posts Engagement | InfographicMy Profile

    • Hi Justin, Thanks for visiting and commenting. I like your description of LI “White Collar Capital.” I think a lot more people are realizing that LI is a good place to be. Have a great evening.

  3. Erika Mohssen-Beyk says:

    Hi Monna ,
    I use linkedin ,but not as much as for example FB.
    and I have more private connection or people I am interested in.
    most of them I know personally and can endorse ,because I know
    about ,the same they know about me when they endorse.
    I share in linkedin when I comment.
    But all together I do not much with.
    I like it because it is more serious ,
    I had a few messages ,I answered and Invitation
    for groups ,I did not join ,because I do not have
    the time for .
    Very interesting Post ,Monna ,good to know
    thank you
    Erika Mohssen-Beyk recently posted…Making Hay For Grass Fed AnimalsMy Profile

    • Hi Erika, I’m finding LI is a lot more valuable than I gave it credit for. Like you said, it’s just a matter of designating the time to work with it. Have a great evening.

  4. Hey Monna,

    Great summary of LinkedIN. I really like what you said about not connecting with people for the numbers, but to connect with them because you have something in common with them! That is definitely key if you have a home business.

    I use to connect with people only for the numbers. Then I start feeling like a hamster running in place and not getting anywhere LOL. But thats what the result is going to be, unless you’re a big time celebrity that everyone knows.

    I didn’t know there was a 50 group limit and if you get kicked out of one group, you get banned from the rest too… Wow, LinkedIN mean business when it comes to connections and providing value to it’s members. I give LinkedIN two thumbs up for this!

    Thanks for sharing and I hope you have a great weekend!
    sherman smith recently posted…Why You’re Not Generating Traffic From Your Target MarketMy Profile

    • Hi Sherman, Good to see you visiting and commenting again. I used to go for numbers too and like you; it didn’t work! I learned a lot through my research of LI for my post. Yes, it does appear they do mean business. I’m really surprised that I haven’t been kicked out of LI just because I didn’t know how to use it properly. Good thing I am learning and making quite a few contacts now for the right reasons. Have a great weekend too.

  5. Hi Monna,

    LinkedIn can be useful but tricky. I used to call it my “secret weapon” a while back because I was making very good contacts with groups I have joined. Now as you mention..be careful about the groups. one has to check out the group, and their activity to see if it is a good fit.

    As for the endorsements, it can get tricky there too. I have purchased a “business card” from LinedIn that had endorsements with people I know. That one worked very well because I reciprocated to others that were seriously working on LinkedIn. I shared it only with folks I know well. It came in handy for “testimonials.” when I needed them.

    I find that lately people are not using LI properly. They drop their link and run, as they may do on other social sites. But that’s all black hat marketing and will get them nowhere.

    However, others will take an interest and start communicating in an ethical manner. I’ve met many that do so. All in all, it depends how we use this platform. It may work for some, if done correctly.

    donna merrill recently posted…Fear Is Just Business As UsualMy Profile

    • Hi Donna, Thanks for commenting. This research experience and working with LI gave me a whole new impression and respect for a place I thought was “not worth it.” Boy was I wrong.

  6. John Dyhouse says:

    I have not been happy with LI at all. For one thing if you join a group and post in a thread on that group you will receive a notification every time that thread is added to. Some of the groups I joined were very active and my email inbox became swamped with mails about someone adding to a thread I posted on months before. I could not find out how to stop these and so was forced to leave the groups.
    You cannot simply link or ask to link to anyone without an email. BUT if you press the wrong button when LI asks if you want to find friends on there it will raid your email connections list and send them all requests to join you on LI, even if they are not members.
    I do not like the concept of endorseements since it is very difficult to believe it is not misused and is necessarily very subjective. You cannot tell someone’s level of skill with tools or subjects by reading their blogs.

    Also your figure for the increase in membership is otherworldly. 38% every two seconds? I have not done any calculations but that is an incredible rate of increase. At a rough guess that would double the membership after 4 seconds (after 2 sec, 100 would become 138. After another 2 secs 190 – OK I did do a couple of caculations!) . in ten seconds it would be increased by 500 %. I think there is a typo there somewhere.
    John Dyhouse recently posted…Up-datedMy Profile

    • Hi John, That is the way I felt about LI for a long time until I took the time to actually learn how to work with it. I believe I did see a place that you could uncheck so you won’t receive so many emails but not positive. I also did not like the endorsement feature but as I mentioned in my post, you could be receiving endorsements from people who follow you and you don’t even know it. I have to admit and I am somewhat embarrassed but I did not check the figures myself (lesson learned). No type, just not verified, which I will add to the post. Have a great day.

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