Archive for April, 2010

Social Networking to Promote Your Business

Your goal as an internet business owner is to get your website or blog noticed.   Many internet business owners cringe or still are at a loss of how or what to do when it comes to advertising on the internet.  Is this you?

Many advertising methods do cost money.  As starting an internet business is one of the least expensive ways to start a business, it only makes sense that you would want to keep your advertising expenses to a minimum or better yet, spend no money at all.

Have I peaked your curiosity somewhat?  Good, that’s what I intended to do.  Social networking is one of the ways that you can use to promote your online business, without having to spend a lot of money. Many sites are online, available and free to join.

Some social sites are intended for just internet businesses, so it’s okay to do your advertising there. This is definitely one of the social networking communities that you want to join.  A huge number of internet users, in fact millions of them, belong to at least one social networking website or more.

Most generally it is thought that social networking is for online friendships or online relationships. While this type of relationship is the most common, social networking is also used for businesses more and more every day.  In fact, that was originally how social networking got started.  As a small business owner that operates an online business, there are many advantages to using social networking sites.

These websites will not only allow you to share your business information with other business owners, but it will also allow you to develop close relationships with those that share interests that are similar to yours.  You can learn valuable business information, along with gaining a new business partner and/or a new friend.

Social networking websites with a focus on businesses, as previously mentioned, are a great way to promote your business.  However, don’t overlook the many other networking websites, the ones that are designed to create online friendships.  You may not learn any valuable business tips by joining MSN, Yahoo! 360 or MySpace but you very well may be able to get new customers for your business.

When you join an online community, you will need to create your profile (see previous post Your Social Network Profile – Are You At Risk?) and fill out as much information as you can. People want to know who they are going to be doing business with.

When planning on joining a traditional social networking website, to gain access to millions of potential new customers, it is strongly recommended that you are careful when making your online webpage or profile.  One thing that most all internet users hate is being solicited for business opportunities and “pushy sales people.”

You can still use social networking to your advantage; you just need to be cautious of how you do it. When creating a social networking profile it is always best to let people know “what you can do for them” and not make it all about YOU and what you are selling or promoting. Include information on your business but also let people get to know you.

By joining a social networking website, especially one that is popular and has a large number of members, you should be able to generate interest in your business, including the products or services that you sell. Who knows, but that interest generated could turn into sales; thus making your social networking experience more than worth it.

A few that I have found that are worth checking out are:

I hope you found this information helpful. Please “retweet, Google Buzz or share” this post with any of the bookmarking sites on the right if you enjoyed it and I would appreciate if you left me a comment.

My partner, Dave D Williamson always provides a lot of good information on his blog. His last post ‘Smokin’ Hot Techniques! Twitter “Niche” with FollowerWonk, Alexa Traffic Ranking! 100% Free Video Tutorial from “Free Dave” was exceptional. You might want to keep up with his blog, as well as mine for “double the free information.”

Much Success To Everyone


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    Are you Keyword Research Challenged?

    Keywords are terms or phrases that you enter into a search engine such as Google or Yahoo to find what you are looking for on the internet.

    Researching keywords and/or phrases is a vitally important part of making your website or blog optimized so that it can be found and hopefully be found on the first page of websites brought up through that search.  This optimization is better known as SEO (search engine optimization).

    Finding sales oriented keywords or phrases can be a challenge for some people. You want to drive the maximum qualified users to increase your sales online but just how do you go about doing this?

    It is very tricky to select the right keywords for your website or blog and yet still be optimized for the search engines to find your site but it is a necessary evil that has to be done if you are going to be working on the internet.

    There are many options that you can use both free and paid in order to do your keyword and/or phrase search.

    One such keyword tool is the Google Keyword Tool located at >>> Google Keyword Tool

    Be sure to try and select keywords that clearly targets your business and products to get traffic to your site. There are some blogs and websites that get very high levels of traffic from general keywords but they might not end up being sales.  High traffic with no sales means you need to do more keyword research.

    Make a list of your services, products and topics and then proceed in finding the keywords or phrases that are the best match. If you have had a website or a blog online for a little while you can see what keywords or phrases have already started bringing the traffic in and expand on those keywords if you are using Google Analytics.

    You can set up Google Analytics from your WordPress blog plugin area or >>> Google Analytics. This is another must have free Google tool.

    Today, most internet users are aware of how the search engines work and they most generally will always look for the better products, prices and locations, etc. Therefore, be sure to use keywords for all terms for each product, price or location, etc.

    I came across a great set of free video tutorials on how to find targeted keywords which makes life sooooo much easier. Enter your name and email in the box to the upper right and you will receive the video links in your inbox.

    I hope you enjoy the video series.


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